Green Mountain Coffee used to be one of my heroes - a business based on doing the right thing.
A lot of other people thought so, too, so Paul Newman, rest his soul, Heifer, National Wildlife and PBS among others, use GMC Fair Trade Organic coffees for fundraising. I have been delighted with their coffee and the opportunity to support these good causes.
But then, GMC got involved in the plastic waste business (not to mention unnecessary use of energy) in the form of Keurig cups. In this way, people don't have to get their little hands dirty with coffee filters, or drink the same kind as the guy in the next cubicle. They don't even have to use a paper pod. Instead, they get their coffee packaged in individual plastic containers, which include a paper filter.
The hot water most likely leaches out some of the nasty plasticizers from the plastic cups to add to the flavor of the organic, sustainable, fair trade coffee, and then the plastic is added to the waste that becomes part of landfill, ruining land for the Wildlife they supposedly support.
How low can a company go?
Of course the least they could do would be to take me off their mailing list when I ask them to, so they don't bring up my ire every time they send me a new one!
See my earlier post on this topic: Green Mountain Coffee is Generating Trash