Green Mountain Coffee has fallen to the "convenience" myth and is now putting its organic, fair-trade coffees into small plastic "K=cups" so people don't have to worry about smelly filters and whose turn it is to make the coffee.
These are coffees with names like Paul Newman's Own and Heifer, which really hurts, since Heifer is trying to eliminate hunger sustainably ("Ending Hunger, Caring for the World.")
They package coffee, tea and chocolate in these non-biodegradable cups at a time where people are learning to buy unbleached coffee filters and carry their own shopping bags with them instead of using the store's plastic bags.
All this plastic ends either in landfills or in waterways, where it gets in fish's bellies. They use petroleum to create the plastic - petroleum that now costs $100 barrel, because there's not enough of it to go around (thank goodness) and which produces CO2 and other nasties in its refining and production.
What's wrong with using unbleached filters of 100% postconsumer paper? Because it's brown? Which is what it gets to be anyway afterwards.
Why is tea packaged in plastic anyway - or even in teabags? It's very easy to make a cup or pot of tea with a tea steeper, like this one from Adagio Teas.
This is the same problem that I have discussed earlier with "sustainable" Clif's Bars using non-biodegradable plastic candy wrappers. If you want to market a sustainable product, the product has to be 100% sustainable!
I will now contact Heifer, Newman's Own and Green Mountain and ask them to reconsider. You can do that, too, by clicking those links.